Marketing, Advertising and Creative Services

Published May. 1, 2013 application/pdf icon

 

I have a business that sells equestrian supplies both retail and online. I’d like to begin
using social media as a marketing tool, but I’m clueless as to how to begin. How do I go about 
developing a social media strategy?
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About the Author

 

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 
70 current and former business executives available to provide free, confidential, one-on-one 
business mentoring and training workshops for area businesses. Call 603-666-7561 or visit 
merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer 

Ann Z Crane
Profession: Association of Proposal Management Professionals
Current City: Jefferson, MD
Chapter: SCORE Frederick
Request Mentoring

30 years of writing and managing proposals to DoD and the federal government. 20 years of systems engineering, software development, and engineering management. Member of Association of Proposal Management Professionals.

Resume

Education

B.S.E.E. and B.S. Psychology

Antoine Loup
Current City: Endicott, NY
Chapter: Greater Binghamton SCORE

 

International, Government, & Regional Business Development
Insulating Coatings Corporation
March 2001 – Present; Binghamton, New York
Develop business relationships with contractors, distributors, facility managers and owners in select regions in the US and around the world, working with all levels of government and businesses.
 
Independent Manufacturer Sales Representative - Middle East Region
Firefree Coatings Inc.
June 2010 – November 2011; Kuwait City, Kuwait / Endicott, NY
Facilitating sales and contractor development throughout the Middle East in order to promote proven fire mitigation systems and products.
Managing Director, Owner
 
International Coatings & Construction Cooperative
March 2010 – November 2011; Endicott, New York
Handle day-to-day operations and oversight of the company programs.
 
Marketing Director
Burgan One General Trade and Contracting
March 2010 – October 2011; Kuwait City, Kuwait
Develop marketing programs and advertising for promotion of construction products.

Resume

Education

 

State University of New York Institute of Technology at Utica/Rome
MBA, Marketing (not complete)
2009 – 2011 
 
Binghamton University - School of Management
Bachelors of Science, Business Administration / Management of Information Systems
2006 – 2008; 
Graduated Summa Cum Laude
 
Broome Community College
Associate in Science, International Business; 
2004 – 2006
Activities and Societies: Member of Phi Theta Kappa & Alpha Beta Gamma
 
Continuing Education:
 
GSA Federal Acquisition Service / FAI : GSA MAS Contractor Team Arrangements, March 2013
 
FEMA / EMI : US Dept. Homeland Security - IS-923 Performance Management, Feb. 2013
 
FEMA / EMI : US Dept. Homeland Security - IS-100.b Incident Command System, An Introduction (ICS 100), Feb. 2013
 
FEMA / EMI : US Dept. Homeland Security - IS-42 Social Media in Emergency Management, Feb. 2013
 
FEMA / EMI : US Dept. Homeland Security - IS-454 Fundamentals of Risk Management, Feb. 2013
 
USIP - Negotiation and Conflict Management, Certificate Course, Aug. 2012
 
USIP - Interfaith Conflict Resolution, Certificate Course, April 2011
 
USIP - Conflict Analysis, Certificate Course, March 2011
 
Direct Marketing Association - Successful Direct Marketing, Aug. 2010
 
U.S. General Services Administration (GSA) - Pathway to Success, Feb. 2010
 
Texas Tech University - Creating and Increasing International Sales and Profits, July 2008 - Jan. 2009 
 
Empire State Development / Alliance for Manufacturing & Technology – Export NY, 2007 - 2008
 
Direct Marketing Association - Strategies to Successfully Expand Abroad, 2007

 

Shenandoah Chefalo
Current City: Traverse City, MI
Chapter: Traverse City SCORE

I spent 20+ years as a Law Office Administrator handling everything from Human Resources to Marketing, Advertising, Customer Service and running a service office. 

I have spent the last 4 years as a Business and Life Coach. Counseling, Consulting and Coaching businesses and business owners to reach their greatest achievements.  

Resume

Education

Michigan State University (BA) in Interdisciplinary Studies in Social Science, Human Resources

Coach U-Core Essentials Graduate (Life, Business and Executive Coaching)

Published Apr. 21, 2013 application/pdf icon

Ask SCORE

Our four-year-old printing business is finally on solid footing. We’ve worked hard and 
been very fortunate, and now we’d like to begin giving something back to the community. What 
types of activities can you suggest?
Download

 

About the Author

This column is brought to you by the Merrimack Valley Chapter of SCORE, with nearly 70 current and former business executives available to provide free, confidential, one-on-one business mentoring and training workshops for area businesses. Call 603-666-7561 or visit merrimackvalley.score.org for information on mentoring, upcoming workshops and volunteer opportunities. SCORE is a national, non-profit organization and a resource partner of the U. S. Small Business Administration.

Regina Carroll
Current City: Versailles , KY
Chapter: San Antonio SCORE
Request Mentoring

Resume

Education

BS Communication : University of Kentucky

Vlad Molchadski
Current City: Dallas, TX
Chapter: Dallas SCORE
Request Mentoring

Vlad Molchadski is a Co-Founder of Dallas based BizTraffic, LLC (2007), an online marketing, web design and development, analytics, social media and strategy company.

His areas of expertise availble for online or in-person mentoring are:

  • Web design and development
  • Online marketing
  • E-mail marketing
  • Analytics
  • Google and Yahoo / Bing paid marketing
  • Social Media
  • Sales and business development

Vlad earned his BA at Saint Martin's University (Washington State) in Business Management. Prior to BizTraffic, he was a Director at 1-800-CashOffer / FastHomeOffers.com, connecting 100k+ motivated sellers each year with real estate professionals throughout North America. Prior to that, he held successful leadership roles in consumer finance and mortgage lending verticals.

Vlad is fluent in Russian and immigrated to the United States in the late 90's.

 

Resume

Education

BA Business and Finance, St. Martin's University, Lacey, WA 2002

Jim Evans
Chapter: Louisville SCORE
Request Mentoring

I have experience in all aspects of starting operating and exiting a successful small business.

I founded a business in 1989 where we serviced medical electronics equipment. We began with an initial investment of $1,000 and grew the business to over 5 million dollars annually. We have done this without debt.

I developed and implemented an exit strategy that allowed me to retire in 2011.

Prior to starting the business I was COO of a company that sold capital equipment to hospitals and doctors offices.

Resume

Education

I am a self taught business person that knows how to work in the real world and build a successful business.

Richard Lamb
Current City: Santa Barbara, CA
Chapter: Santa Barbara SCORE
Request Mentoring

Engineer, GE, Fast Breeder Reactor Dept, 3 years
VP Int'l Ops, Windsurfing International, 8 years
Co-Founder, CEO, Windsurfing Hawaii, 8 years
Co-Founder, EVP, Balance Bar Co. 8 years
Co-Founder, CEO, FRS Company, 4 years

Resume

Education

BS, MS, Cornell University Mechanical/Thermal Engineering
Bettis Atomic Power Labs, Reactor Engineering School
Various business, law, and accounting courses

Michael P. Scott
Current City: Portsmouth, NH
Chapter: Seacoast New Hampshire SCORE
Request Mentoring

Principal of Iron Horse Management, LLC – founded the firm in 1998 and recently (April 2011) Michael P. Scott returned to his roots in the consulting industry. The consulting practice focuses on two specific areas of business acumen. The first is a highly specialized area of the retirement industry
known as alternative assets. We will provide the integration of a self-directed IRA model into a financial institution, financial advisors, or investment sponsors existing business model.

The second is working with small to medium sized businesses in all aspects of business development, strategic development, and investment banking issues.

  • Successful business founder / owner of four different businesses over 17 years
  • Author / Contributing writer in a variety of business publications
  • Speaker / Presenter to professionals on effective utilization of IRC laws on Self-Directed IRAs
  • Founder of Iron Horse Management, LLC a successful business consulting firm specializing in areas involving strategic development, business development and turn-around situations.
  • Designed and implemented a national retail division roll out for an International Manufacturer
  • Global experiences involved manufacturer representation in development of distribution channels throughout Europe, South America, South Africa, and USA through Import / Export brokerage.
  • Created market segmentation, educational program development, and subsequent training programs.

Working with a national network of legal, financial, and accounting professionals Iron Horse Management can accomplish positive results for clients either on a national or an international landscape.

A sampling of the client base for Iron Horse Management is made up of Small & Medium sized businesses, Banks, Financial Services Firms, International Chocolate manufacture, RIA Firms, and Investment issuers.

 

Resume

Education

NH College – Majored in Accounting / Business Law - Portsmouth, NH MacIntosh College – Majored in Business Administration - Dover, NH PROFESSIONAL DEVELOPMENT IRA Online Institute Ascensus Fall Forum seminars – Boston, MA Investment Banking Institute – Boston, MA

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