49% of shoppers surveyed said they use Google to discover or find a new item or product. Are you being discovered? We kick-off our Grow with Google Series by discussing Google Ads and how you can capitalize on using them.
We will walk you through Search Campaigns and Smart Campaigns, discuss the different formats of Ads available and the strengths and weaknesses of each, and how to set up your own ads so you can begin to increase your revenue with Google.
In this workshop you will learn:
How can you use Google Ads to grow your business?
How to write great ad text, refine keywords, and incorporate ad extensions
Understand how your ads support your business goals.
Instructor: Amy Graves
Amy’s mission is to help Main Street USA use technology and numbers to drive traffic to their business; as well as online. She founded AMG Innovative Consultants, inc with this mission in mind. Amy started working in retail in 1997. The first 5 stores she managed saw a combined increase of $25 million in sales. Her secret is data plus human behavior. Amy is a certified business analyst through UC-Davis. She is also Google Analytics certified.