Learn how your business can be found online with Google. This workshop explains how Google Search works and how you can improve a website's visibility with Search Engine Optimization (SEO). The session also introduces products like Google My Business, Google Trends, Search Console, Google Analytics, Google Ads, and more.
In This Workshop You WIll LEarn:
Learn how Google works and how your business can be found.
Learn how to use Google Trends to increase visibility.
How to advertise on Google and other sites.
Instructor: Kat Shepherd
Kim “Kat” Shepherd is a traveler, entrepreneur, author, business, marketing, and skills trainer and for over 30 years she has worked as a business and computer professional. Mrs. Shepherd’s business, Kat's company "The Ultimate Professional Inc." provides training in digital marketing, business skills, and computer software. Also, she is an Instructor at The University of California Riverside Extension. Mrs. Shepherd is a dynamic and powerful speaker that incorporates an energetic unique style to engage her audience in an array of business. Both professionals and those new to business take away something valuable when listening to her speak. Kat is able to do this by speaking from a profound place of experience in the business world. From a start-up company to a multi-million dollar enterprise, she has maneuvered through economic instability and common pitfalls in the business world and shares her experience.