SEO as a Marketing Strategy: What you need to know October 26, 2021, 4:30pm PDT October 26, 2021, 6:30pm PDT


Everybody has heard or "knows the importance of SEO and Marketing. But have you ever wondered why? Or maybe thought, "I know this is important, but I don't know what to do first?" This class is for you. We walk you through understanding why SEO is a key marketing strategy. We discuss some basic grammar and sentence structure (with activity) which helps your website accessibility. We cover why website accessibility is vital to your marketing strategy. But most importantly, we give you actionable tips to use today to help you improve SEO and Accessibility.

In This Workshop You Will Learn:

1: Sentence Structure;
2:Word Limits in sentences and meta description;
3: Alt Text - what it is and why you need it;
4: Why accessibility is key to your marketing goals;
5: Tips you can use today to improve SEO and Accessibility

Instructor: Amy Graves

Amy’s mission is to help Main Street USA use technology and numbers to drive traffic to their business'; as well as online. She founded AMG Innovative Consultants, inc with this mission in mind. Amy started working in retail in 1997. The first 5 stores she managed saw a combined increase of $25 million in sales. Her secret is data plus human behavior. Amy is a certified business analyst through UC-Davis. She is also Google Analytics certified.