After years of working at a conventional gym, Ashley Morgan was frustrated. She realized there were no weight-loss personal training studios in her area focused on women.

Instead of waiting for someone else to open a gym, Morgan started training women in her backyard in 2013. “All I knew when I started is that I wanted to scratch an itch that a lot of people had – including myself,” Morgan says.

With help from her SCORE mentor, Morgan has grown her business from her backyard to a 2,000-square-foot studio with employees and dozens of clients.

Bad Ash Personal Training and Nutrition focuses on healthy weight loss and nutrition techniques and habits. Morgan specializes in breaking through weight-loss plateaus, and she even offers a Mommy and Me fitness program to help busy new mothers keep up with their fitness routines.

To learn more about Bad Ash Personal Training and Nutrition, visit

My successes. 

“I’ve been profitable in my first two years of operation,” Morgan says. “Not a lot of new business owners can say that.” She credits much of that success to her time spent planning her business with her SCORE mentor.

How SCORE helped. 

“I got a SCORE mentor because I was completely confused and overwhelmed when I started my business,” Morgan says. “It seemed like there was too much to learn and I didn't know where to start.”

She worked with mentor Jimmy Fraggos to prioritize the actions to take in the early stages of her business. She also attended online workshops about marketing and networking.  “I learned about the power of an email list and social media marketing as well as how to approach the right people to make sure I have good connections all the time,” Morgan says.

What's great about my mentor? 

“I originally sought out a mentor to help me create a business plan,” Morgan said. “My mentor has helped me write a business plan, learn to budget and has even just listened to me complain about the challenges of running a business from time to time.”

Bad Ash Personal Training and Nutrition